ZURICH, SWITZERLAND – Travellers will find the relatively ads-free train stations in six main Swiss cities visually busier Monday 20 June when large-screen ad boards go up.
The 1.01 x 1.80 metre screens will show silent animated high-definition advertisements, similar to screens already operating in airports.
Geneva, Lausanne, Bern, Basel, Lucerne and Zurich will have a total of 43 boards. The CFF says that 840,000 people pass through the six RailAway stations every day.
Ad sales will be handled by e-advertising, which belongs to SGA (APG in German), Switzerland’s largest “out of home” media advertising company.
The company has a new product that was developed with Coca-Cola and Volkswagen, an interactive billboard, on display at Zurich’s main station until the end of June: the display reacts to the movements of passersby.