US would like to set in stone Internet privacy laws to live by
GENEVA, SWITZERLAND – The US government Wednesday 23 February unveiled the seven principles of Internet privacy that it would like to see written into American law, to “protect consumers’ personal data, provide businesses with better guidance . . . and ensure that the internet remains a strong platform,” Secretary of Commerce John Bryson said, in announcing a new Consumer Privacy Bill of Rights.
The seven are:
- Individual consumer control over what types of data is collected
- Transparency regarding how data is used
- Respect by companies for the context in which data is provided
- Secure handling of data
- The ability for consumers to see and ensure the accuracy of data
- Reasonable limits on the amount of data that companies try to collect and retain
- Accountability from companies that collect consumer data.
Ad Age notes that the new rules are accompanied by a statement from the Digital Advertising Alliance that it will support a push for a do-not-track option for web browsers.
Wired reports that “leaders in the mobile space”, including Apple and Google, have signed an agreement with the State of California that will give app users greater privacy protection.