Cancellara rides for cycling safety in new bpa campaign

ZURICH, SWITZERLAND – Fabian Cancellara, Switzerlands’s four-time world champion cyclists, is getting a different kind of publicity with the new spring campaign from bpa/bfu, the Swiss Safety Council. “Lovelo” about loving your bike – with a helmet on – has a simple message: put your helmet on right by testing with two fingers above your nose and tightening the strap properly.