A Swiss-style stamp-ede coming up on Facebook and the web?
BERN, SWITZERLAND – Swiss Post has long been known not just for moving mail quickly but for its rich philately collection and the artwork on its stamps. It’s about to marry this rich tradition with the digital world of social media.
A special stamp called “Faces of Switzerland” will go on sale 7 March 2013, featuring 111 people from Switzerland. The selection process will start out on Facebook and the Swiss Post website. A a random selection will be made and from there the finalists will be chosen “on their own merits”:
“From 21 December 2012 until 2 January 2013 they will battle it out in an online game to win one of the 111 places on the stamp. Participants who have successfully earned a place on the virtual stamp by the 2 January 2013 deadline will be immortalized on the physical stamp.”
Anyone who hopes to be selected has until 9 December 2012 to upload his or her portrait onto the Swiss Post website
or Facebook page. One entry per person, preferably with a light background, and good luck!