Goldbear 1, Teddy 0 in the choco vs gummy bear battle

ZURICH, SWITZERLAND – A legal battle pitching two unlikely opponents, a Swiss chocolate Christmas bear versus a German gummy bear, has so far resulted in Zurich-region Lindt & Spruengli losing the first round, despite shortening the name of its bear to Lindt Teddy.

The gold-foiled wrapped bear is an extension of the company’s hugely successful foiled-wrapped chocolate Easter bunnies and it was introduced for Christmas 2011, but as “Goldbär”, literally gold bear, a named used by Haribo, based in Bonn, for its gold gummy bears.

The Swiss company stopped using the generic name, and sells its chocolate bear only as Lindt Teddy, but a lower court in Cologne 18 December said it cannot sell the bears in Germany because the appearance and named used earlier are too similar to those used by Haribo.