GENEVA, SWITZERLAND – The cost of Swiss dailies is going up, with increases ranging from 1-10 percent. Zurich’s most respected newspaper, the Neue Zürcher Zeitung, has increased only its subscriptions, up by 5.5 percent, while popular Tages-Anzeiger is increasing its annual subscription by 5 percent and the newsstand price by 10 percent, from CHF3.20 to 3.50, reports news agency ats.
In French-speaking Switzerland the largest increases are being seen at the dailies formerly owned by Edipresse, bought out by Tamedia. The Tribune de Geneve and 24 Heures are both going up at the newsstand by 20 centimes: from CHF2.80 to 3 during the week and from CHF3.40 to 3.60 on weekends, the company announced.
Smaller, regional newspapers have also increased their prices, but by smaller increments.
The price hikes are being attributed mainly to falling advertising revenue, but coupled with arguments that the papers’ online offers have grown and printing prices are rising. The recent decision by the federal government to continue subsidizing newspapers distribution costs, but only for subscribers, was not mentioned, but it will have an impact on overall revenues for 2013.