Zurich, Switzerland (TSR, Fre) – UBS Wednesday will unveil a new charm offensive in a four-week campaign featuring clients who are happy with the bank, according to Cash, German-speaking Switzerland’s business and finance magazine published in Zurich.
The campaign is reportedly designed to rebuild consumer confidence in the bank and features clients – but not the bank’s logo. The bank’s share price shot up Monday, well above the overall rise in stock markets, but the bank’s share price has suffered in recent weeks (chart). The bank’s shareholders will vote Thursday on whether or not to accept the government’s offer of a CHF6 million cash infusion, only one part of the overall bailout plan – with question marks in the air over whether the initial plan will be enough.
TSR this morning broadcasts a short report, available online, suggesting that UBS and Credit Suisse might consider joining forces.
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News story, GenevaLunch, 25 November 2008.
Filed under: Business
Tags: banking crisis, Business, Business and finance, Credit Suisse, Swiss banks, Swiss business, Swiss companies, UBS