LeShop began delivering frozen food in June 2009

Lausanne, Switzerland (GenevaLunch) – Sales in the first half of 2009 at Le Shop, Switzerland’s largest online food store, were up by 14 percent over the same period of 2008, an indication of the extent to which Swiss consumers are adopting online food ordering.  Le Shop, owned by supermarket chain Migros, had sales of CHF65.6 million, up CHF9.4m over the first six months of 2008.

The company notes that growth is due to a combination of very stable orders from existing clients combined with more than 22,000 new clients. More than 35,000 households now shop regularly at least once a month at LeShop. The average order of regular customers is CHF223 – the equivalent of three carts of food.

Purchases have been shifting in recent months and fresh foods top the list of products ordered, but more than 56,000 frozen products were sold in June alone, the first month the store has delivered these. Ice cream, especially cones, were one of the most popular items.

The store claims to have been the first in the world to offer its clients individualized CO2 savings accounts that track how much less CO2 they use by purchasing online. The programme began in June 2008 and one year later the store says that the 11,250 customers to sign up for it have “saved” 1,100 tons in carbon emissions than they would have by driving individually to the store to shop.

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