The Sears Tower in Chicago, once famed as the tallest building in the world, has a new owner and with it a new name: welcome to the world, the Willis Tower. Marketing experts are debating whether or not the insurance company behind the name will be able to make it stick. Reuters

Posted by :: Ellen Wallace on 16 July 2009 at 9:03 | permalink
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News story, GenevaLunch, 16 July 2009.

Filed under: World news

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One Response to “Sears Tower loses its maiden name”

  1. EDITOR’S NOTEPAD » Blog Archive » Willy-nilly building naming foes fight back on Twitter and Facebook Says:
    July 16th, 2009 at 12:01 pm

    [...] blog brandingthroughpeople, picked up on something I sent him to write about the marketing woes the newly re-named Willis Building in Chicago in the US might face. I was intrigued by his point that the foes – Chicagoans have [...]

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