The Sears Tower in Chicago, once famed as the tallest building in the world, has a new owner and with it a new name: welcome to the world, the Willis Tower. Marketing experts are debating whether or not the insurance company behind the name will be able to make it stick. Reuters
Posted by Ellen Wallace on 16 July 2009 at 9:03 | permalink
This work by genevalunch.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported.
News story, GenevaLunch, 16 July 2009.
Filed under: World news
Tags: Chicago, insurance, marketing, name change, Sears Tower, USA, Willis Tower
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July 16th, 2009 at 12:01 pm
[...] blog brandingthroughpeople, picked up on something I sent him to write about the marketing woes the newly re-named Willis Building in Chicago in the US might face. I was intrigued by his point that the foes – Chicagoans have [...]