Big Mac Swiss: more than a spot of Swiss cow here
Lausanne, Switzerland (GenevaLunch) – McDonald’s Switzerland has been catching people’s eyes lately with its local foods marketing campaign that features a potato with a Swiss map and a spotted cow, one of whose spots is a map of Switzerland. The Tribune de Geneve took a closer look at the cow and came up with a startling bit of information: it carries an Austrian ear tag.
The Swiss head office of the fast food giant protested that it had been tricked, when the Tribune contacted it. The company insists that it has been faithfully using Swiss products in its 30 years in the country, as the marketing campaign underlines. The ad, it appears, was prepared for several countries, using the same, now international cow.
McDonald’s spends CHF124.6 million a year buying 80 percent of its food products from some 1,300 Swiss farmers – including dairy farmers, some of whom own spotted cows.
This work by genevalunch.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported.
News story, GenevaLunch, 22 July 2009.
Filed under: Business
Tags: cow, Food and Drink, hamburger, McDonald's Switzerland, meat, Swiss news