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Social network giant Facebook says it will buy FriendFeed, an aggregator startup, for an undisclosed sum, the company announced 10 August. FriendFeed was started in late 2007 and allows users to compile and consolidate information across a broad range of media. Users can assemble updates from blogs, RSS feeds, Twitter alerts and Facebook updates in one place. Facebook says FriendFeed’s four founders, all alumni of Google, will continue to occupy key positions at the merged company. Industry observers note that this appears to be Facebook’s answer to Twitter’s rebuff when the social network tried to buy Twitter for a reported $500 million, according to Reuters. Facebook, Reuters