Bern, Switzerland (GenevaLunch) - The Swiss Federal Council (cabinet) has told Parliament it does not want the country’s political parties to advertise on television or radio in the run-up to elections, nor does it want to see it pursue legislation to enable this. The decision comes as a result of debate since 2005 over a move to better balance political advertising by giving the parties equal broadcast time.
Swiss political parties in 2007 spent CHF20 million on advertising for federal elections, a third more than in 2003, with the Internet used heavily for the first time, to get around the broadcast ban.
This work by genevalunch.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported.
News story, GenevaLunch, 19 August 2009.
Filed under: Politics
Tags: advertising, broadcast, Media, political parties, radio, Swiss elections, Switzerland, TV
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