And now, a brief interruption for . . .

Bern, Switzerland (GenevaLunch) - European TV and radio without borders will soon change listening and viewing habits in Switzerland as well, with the federal government proposing changes to advertising regulations to bring Switzerland in line with neighbouring countries. The new rules would allow advertising once every 90 minutes for news and political programmes and once every 30-45 minutes for other types of programmes, with a daily limit of 15 percent of all programming time for public broadcasting.

Sports and other events will be able to have advertising interruptions similar to those in the rest of Europe.

The new rules are designed to help Swiss broadcasters remain competitiove as more air time becomes available to other European, non-Swiss companies.

Bern, Monday 24 August, issued a series of proposed changes with some variants, asking interested parties to send their comments by 23 October, as part of the Swiss political consultation system.

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