Kilchberg, canton Zurich, Switzerland (GenevaLunch) – Roger Federer, Switzerland’s favourite tennis player, has been tapped by chocolate maker Lindt & Spruengli to market the brand. The company made the announcement 29 October.
Lindt has two production facilities in the USA and six around Europe. It distributes around the world. The company announced poor first half 2009 sales for its premium products as the recession took hold, and consumers spend chocolate money on cheaper brands. Reuters
Posted by Sean Ecker on 30 October 2009 at 16:50 |
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This work by genevalunch.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported.
News story, GenevaLunch, 30 October 2009.
Filed under: Business
Tags: chocolate, Lindt & Spruengli, Roger Federer
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