Click on image to view larger (© Chappatte, distributed by Globe Cartoon. More cartoons on Chappatte’s web site. Geneva-based Patrick Chappatte works for the International Herald Tribune, for Geneva newspaper Le Temps, and for NZZ am Sonntag. All cartoons reproduced with permission.)

Zurich, Switzerland (GenevaLunch) – Swiss media companies’ revenues from advertising nosedived by 20.4 percent in 2009, falling to CHF1,585.7 million. Worst hit was the financial and economic press, down 30.1 percent and Sunday newspapers, with a 29.4 percent fall in ad sales. Dailies were close behind, with revenue down 21.6 percent. In December 2009 alone the daily papers saw their advertising income fall by 4.4 percent.

A dramatic drop in jobs advertised was the largest factor, for all media whose ad revenues fell sharply: -45.3 percent for all media. Real estate ads were down 20.2 percent and commercial advertising 16 percent. Commercial advertising had the lion’s share of revenues, CHF1,247.3m.

Figures were published 18 January by Remp/Wemf, whose members are Swiss media companies.

You can leave a response, or trackback from your own site.