Image 2010: Bakbasel
Basel, Switzerland (GenevaLunch) – Lech in Austria and Lucerne in Switzerland were the two most popular seasonal tourist destinations in the Alpine region in 2009: Lech in winter and Lucerne in summer. Switzerland has three destinations among the overall top 10 for the year: Lucerne, Zurich and Engelberg. But a report published 21 January on tourism in the region shows Austrian resorts well ahead of Swiss ones as popular winter resorts, taking the first seven places, with Zermatt in eighth. Zermatt gains ground as a year-round destination because it is also popular in summer.
The overall most popular destination is something of a surprise, Salzburg, Austria’s Grossarltal region. The report attributes its success to a very well developed lodging infrastructure, with few of the problems of unused beds that plague many other Alpine resorts during part of the year.
Figures are provided by the Bak Basel Economics Institute, which Thursday released the latest version of an ongoing study, “Tourism benchmarking – the Swiss sector in an international comparison”.
The report also looks at urban tourism and among the cities in Europe reviewed, Barcelona is the most popular, followed by Zurich and Geneva. The other cities considered are: Basel, Bern, Florence, Heidelberg, Lausanne, Munich, Prague, Salzburg and Vienna.
This work by genevalunch.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported.
News story, GenevaLunch, 21 January 2010.
Filed under: Business
Tags: Alpine region, Austrian, BAK Basel Economics Institute, Basel, Bern, cities, Engelberg, Geneva, Lausanne, Lucerne, report, resorts, study, Swiss, tourism, Travel, Zermatt, Zurich
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