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Wine and beer now allowed on radio, TV

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More ads, different spots - and a drop of wine on Swiss TV, radio

Bern, Switzerland (GenevaLunch) – Ofcom, the Swiss federal communications supervisor, will issue directives during the summer of 2010 for more advertising space and time on radio and television. The new regulations will bring Switzerland into line with European neighbours, who have more advertising time, in order not to create a disadvantage, in particular for Swiss public TV and radio.

Details for ad placement will be included, but these will be more restrictive, also in line with European standards, says Ofcom.

A related change, which has been in effect since February, allows public TV and radio to mention wine and beer, although not hard liquor due to continuing concerns over alcohol abuse, especially among the young.

Posted by Ellen Wallace on 17 March 2010 at 13:01 | permalink
Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported
This work by genevalunch.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported.
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News story, GenevaLunch, 17 March 2010.

Filed under: Tech/media

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Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported
This work by genevalunch.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported.