GENEVA, SWITZERLAND – Richard Branson, founder of the Virgin group among scores of other companies, and one of Britain’s best-known entrepreneurs, is reported by the Daily Telegraph in the UK to be moving Virgin Enterprises to Geneva. The move is being linked to Switzerland’s easier tax environment, compared to the UK.
Virgin Enterprises, a very small operation, is the licensing arm of the group. The newspaper quotes an unnamed Virgin official as saying that the group “has become increasingly focused on the development of the Virgin brand internationally and especially in emerging markets,” adding that “To reflect this, we are considering moving our licensing entity to Switzerland in the near future to co-ordinate our international growth and brand management.”
Mark Morris, The Brand Consultancy, leading a seminar
Location: Hotel Bristol, Rue du Mont Blanc
Link out: http://www.thebrandconsultancy.com/june8
Date: 8 Jun 2011
Start time: 18:30
Title: Branding during a recession
Location: Geneva
Link out: Click here
Description: Branding crunch: keeping your brand alive during a recession.
One of the toughest communication
challenges today. Hear from a leading
marketer right in the thick of it.
Speaker: Ago Cluytens. Global Head of Marketing, Private Banking, ING Bank.
To register or for more information email Marcus Ferrar, President, IABC Switzerland marcus@ferrar.ch
Date: 18 Mar 2009
GenevaLunch welcomes Ago Cluytens, who will regularly share as a Guest Blogger (his first post is now there) his ideas on branding and marketing, from his blog Branding Through People. In the next few days you will also see a new blog starting on GenevaLunch, “New to Geneva? Me too,” the perfect helping hand as you settle in.
