ZURICH, SWITZERLAND – Swiss consumers are increasingly ordering groceries online using their mobile phones, reports LeShop.ch, the Migros online store.
Sales coming in via iPhones, Androids and tablets more than doubled, to 11 percent of sales at CHF15 million. The rate of growth of mobile phone sales has been far higher than for computer-based sales shortly after they were introduced, says Switzerland’s largest grocery store chain, and it expects cell phone orders to continue to rise strongly.
LeShop says in a press release 3 January that its largest group of customers is families with small children. The average order is CHF285.
The post office’s Express service in 2011 delivered 39,000 tons of food to more than 106,000 households for LeShop. Growth was strong, 7 percent, in the first half of the year but stalled in the second half, leaving LeShop in the black, but with sales at virtually the same level as in 2010.
Coop’s younger online shop, coopathome.ch, saw 10 percent growth in 2011, TSR reported Monday, with total sales of CHF85 million, compared to LeShop’s CHF150m.
LeShop began delivering frozen food in June 2009
Lausanne, Switzerland (GenevaLunch) – Sales in the first half of 2009 at Le Shop, Switzerland’s largest online food store, were up by 14 percent over the same period of 2008, an indication of the extent to which Swiss consumers are adopting online food ordering. Le Shop, owned by supermarket chain Migros, had sales of CHF65.6 million, up CHF9.4m over the first six months of 2008.
