ZURICH, SWITZERLAND – Swiss consumers are increasingly ordering groceries online using their mobile phones, reports LeShop.ch, the Migros online store.
Sales coming in via iPhones, Androids and tablets more than doubled, to 11 percent of sales at CHF15 million. The rate of growth of mobile phone sales has been far higher than for computer-based sales shortly after they were introduced, says Switzerland’s largest grocery store chain, and it expects cell phone orders to continue to rise strongly.
LeShop says in a press release 3 January that its largest group of customers is families with small children. The average order is CHF285.
The post office’s Express service in 2011 delivered 39,000 tons of food to more than 106,000 households for LeShop. Growth was strong, 7 percent, in the first half of the year but stalled in the second half, leaving LeShop in the black, but with sales at virtually the same level as in 2010.
Coop’s younger online shop, coopathome.ch, saw 10 percent growth in 2011, TSR reported Monday, with total sales of CHF85 million, compared to LeShop’s CHF150m.
Online shopping CO2 savings could light a city the size of Sion
Lausanne, Switzerland (GenevaLunch) – LeShop in 2010 maintained its strong annual growth rate, with sales up 15 percent over 2009 to CHF151 million. Increased use of LeShop’s iPhone app, which accounted for 5 percent of December sales, was a strong growth factor.
Fresh food items last year were 25 of the 30 most popular products, putting to bed firmly the idea when online shopping began more than a decade ago that shoppers would buy little fresh or refrigrated food.
LeShop, owned by Migros, is Switzerland’s largest online supermarket, selling the store’s entire range of 12,000 products online. It has been making strong inroads since growth took off in 2004, with 38,000 households ordering from its online service for the first time in 2010. Some 3,000 household deliveries, with 200 tons of food, are made daily.
LeShop began delivering frozen food in June 2009
Lausanne, Switzerland (GenevaLunch) – Sales in the first half of 2009 at Le Shop, Switzerland’s largest online food store, were up by 14 percent over the same period of 2008, an indication of the extent to which Swiss consumers are adopting online food ordering. Le Shop, owned by supermarket chain Migros, had sales of CHF65.6 million, up CHF9.4m over the first six months of 2008.
