Zurich, Switzerland (GenevaLunch) – Swiss newspaper and amagazine advertising picked up in December 2010, as the industry recovers from its 2008-09 slump, figures published Tuesday 18 January by Remp, the media measurement agency, show. Ad sales rose 7.2 percent to CHF137.3 million in December, with job advertisements rising more than 17 percent.

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More Swiss media cuts on the way

Lausanne, Switzerland (GenevaLunch) – Edipresse, the largest media company in French-speaking Switzerland, announced Friday 9 October that it will cut nearly 10 percent of its workforce: 100 jobs, with half in its print units, some 30 journalists’ positions and the rest in production. The company has 1,124 full-time equivalent positions in Switzerland. Half of its approximately 3,000 employees work outside the country. Details about which jobs are affected will follow later. The group will begin consultations next week with staff representatives: Edipresse Romande (French-speaking area) has collective agreements with staff, although it has not had such agreements in German-speaking areas in the country.

The latest round of job cuts is due largely to a 25 percent drop in advertising since 2008, with “no improvement in sight”, the company says.

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