Lausanne, Switzerland (GenevaLunch) – The cost of subscribing to a Swiss daily newspaper will rise in 2010, between 1 and 11 percent, to keep in step with increased costs and lower advertising revenues. The rise is even greater in reality in some cases such as the NZZ, when a mid-2009 increase is taken into account, notes ats/TSR. The newspaper’s editor, Markus Spillmann, has written to subscribers saying that “High quality information is an expensive product.”
The traditional income balance has been one-third subscriptions and two-thirds advertising, but with the latter falling dramatically for several months, readers are now being asked to foot a larger share of the bill. Newstand prices are also set to rise.
The rising cost of Swiss papers, according to ats/TSR, includes:
- Le Matin and 24 Heures, CHF379 to CHF389
- Le Temps, 11 percent, from current price of CHF432 for 13 months
- NZZ, from CHF488 to CHF512.
Background, GenevaLunch
