Lovely for football fans, but not the real thing: Swiss flag is a square
Bern, Switzerland (GenevaLunch) – The Swiss flag, the word “Swiss” and “Made in Switzerland” are getting logo-like protection, with tighter restrictions on their use in Switzerland and abroad. The Swiss Federal Council Wednesday 18 November recommended key changes to intellectual property coverage for “Swissness” that are designed to make up for a current lack of precision.
Consumers will benefit, says the government, noting that more than 50 percent of consumers in a recent poll said they would be willing to pay up to twice the price for several Swiss food products. Letter box companies will be hurt, says Bern, since they will no longer be able to say they are Swiss.
The legal changes are designed to ensure that the CHF6 billion a year, or 1 percent of Swiss GDP attributable to the idea of Swiss quality, has stronger legal backing.
The government calculates that the value added by a Swiss label can be as high as 20 percent for agricultural goods such as food and wine.
New Swiss Army knife © 2009 Photopress AG Victorinox
Basel, Switzerland (GenevaLunch) – Swiss customs officials near Basel 3 August seized boxes with 558 kg of imported goods for Victorinox, one of Switzerland’s two Swiss Army knife manufacturers. Acting on a judicial complaint filed eight months ago by Thomas Minder, the boss of mouthwash maker Trybol, the customs at Muttenz, canton Basel State, held 116 boxes of bags, locks, and umbrellas made in China and Taiwan with the Victorinox logo.
Victorinox markets a number of goods that have nothing to do with pocket knives, including perfume. Production of many of these products are outsourced abroad. The pocket knives are all produced in Switzerland.
