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Updated 10 April 13:10  London, England and Switzerland (GenevaLunch) - Mars has become the latest chocolate maker to go green with its products, making a commitment ” to spend tens of millions of dollars annually certifying that the cocoa used in the $10bn of chocolate products it sells every year is sustainably sourced by 2020,” reports the Financial Times. Mars claims to be the world’s largest end-user of chocolate. The company joins Cadbury (whose European head office is in Rolle, Vaud, Switzerland), the largest chewing gum and sweets maker in the world, which has a significant chocolate business. Cadbury announced in March that it would increase direct Fair Trade buying from farmers, spending £45 million in the next 10 years to “to secure the sustainable socio-economic future of cocoa farming in Ghana, India, Indonesia and the Caribbean where the cocoa farming industry is facing increasing challenges.”

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