Who would have thought it? Stress levels go up and chewing gum goes down? I tripped over that sticky bit of news within the news when I was reading an Irish Times article about Kraft wanting to buy Cadbury. Cadbury has been counting on its Trident gum brand to push sales for the past six years.

I dug a little deeper and came across several suggested reasons for the drop in chewing gum, from tobacco and smoke go together and smoking is down, to packaging changes make the cost of gum higher.

And in case you’ve ever wondered what exactly chewing gum and how it’s made, check out Cool Quiz’s detailed explanation. Answers.com has a nice, if out of date, history of gum.

But I’m still puzzled about why Americans are chewing less.

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