Today’s best headline and summary prize goes to The Guardian in the UK:
Vatican hit by gay sex scandal
Chorister sacked for allegedly procuring male prostitutes for ceremonial usher of the papal household.
Editors are always scrambling to make sure they have headlines that grab attention, especially on the Internet where the headline evolves into the whole story by the time it reaches Twitter. It’s tough to make them catchy without being obscene (that gets readers) or using celebrity names (Michale you-know-who). But the Guardian’s headline reads like a Medieval whodunnit. Here’s the rest of the story.
GenevaLunch, 5 March 2010.
Filed under: Media
Tags: best, gay chorister, Guardian, headline, papal household, scandal, Vatican
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