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Bilan carried an interview 5 May with Susan Clark, the head of The Economist’s Geneva office, which has been home since 2009 to its continental Europe-Africa-Middle East operations. Clark, an American who also directs the group’s marketing operations, doesn’t give away too many secrets to explain The Economist’s success, but she does touch on the issue of why readers in Switzerland have not all been getting their magazine on Friday, before the weekend.

“It’s a logistical nightmare,” she says, since the group closed its Swiss printing operations with Ringier and moved them all to The Netherlands in February 2010. But they are trying to make sure 85 percent arrive before the weekend, so if yours is still arriving late, cross your fingers you’re part of that larger group.

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