Translators never have an easy task, but Orange’s new tagline translators surely must have argued with the phone company’s powers-that-be over the final UK version of the French line, “”La vie change avec Orange”. Telecom TV has a delightful time rubbing Orange’s nose in the dirt over this one, and I’m with Telecom TV. How about “Orange: time for a change”? Of course, someone might get the wrong message. That’s the trouble with translations.
Posted by :: Ellen Wallace on 9 November 2010 at 18:12 | permalink
GenevaLunch, 9 November 2010.
Filed under: Business, Media
Tags: advertising, Orange, tagline, Telecom TV, telephone company, translations
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