GENEVA, SWITZERLAND – Swiss publishers have joined French and German colleagues in demanding that Google pay for indexing their content, arguing that Google earns advertising income from the content and should share it. Daniel Hammer, head of Médias suisses, the private publishers’ association in Switzerland, is interviewed in an article in l’Hebdo scheduled to appear [...]
An apple a day keeps the Happy Meal on the tray
July 28, 2011 by
GENEVA, SWITZERLAND – Health-minded parents have won: McDonalds in the US will be putting fewer french fries in children’s Happy Meals and adding an apple plus low-fat milk and chocolate milk as drink options. The company will introduce the new meals in September as part of a nutrition drive that includes providing calorie and nutrition [...]
Times Square gets Chinese media ads
July 27, 2011 by
GENEVA, SWITZERLAND – Xinhua, China’s state-run news agency, is taking over a prime piece of advertising space in New York City’s Times Square. The space has been occupied by UK-based international bank HSBC. Reuters reports that “Xinhua is leasing a 60-foot high (18-meter) by 40-foot (12-meter) wide sign on the north end of Times Square, [...]
Larsson Millennium movies save Stockholm CHF144mn in advertising
April 14, 2011 by
The Swedish Millennium Films, based on the novels by Swedish crime writer Stieg Larsson, have generated an increase in jobs, marketing, tourism and trade in the Stockholm area, according to a report (pdf) published by the Swedish-based Cloudberry group in collaboration with Oxford Research. They have also saved the city several million dollars in advertising. [...]
Swiss advertising market begins to recover
January 18, 2011 by
Zurich, Switzerland (GenevaLunch) – Swiss newspaper and amagazine advertising picked up in December 2010, as the industry recovers from its 2008-09 slump, figures published Tuesday 18 January by Remp, the media measurement agency, show. Ad sales rose 7.2 percent to CHF137.3 million in December, with job advertisements rising more than 17 percent.
An orange is an Orange is a – today?
November 9, 2010 by
Translators never have an easy task, but Orange’s new tagline translators surely must have argued with the phone company’s powers-that-be over the final UK version of the French line, “”La vie change avec Orange”. Telecom TV has a delightful time rubbing Orange’s nose in the dirt over this one, and I’m with Telecom TV. How [...]
Interview, Susan Clark: The Economist bucks the media gloom (update)
November 9, 2010 by
Geneva office contributes a little less “British perspective” to a successful mix Update 10 November / Geneva, Switzerland (GenevaLunch) – Susan Clark, who is American by passport, European resident by desire and international marketing wizard through experience, opened The Economist‘s office in Geneva in July 2009, without much noise or fanfare, British style. A year [...]
Swiss public media in red, seeks right to run more ads
April 28, 2010 by
Deficit for 2010 expected to soar due to sports coverage Bern, Switzerland (GenevaLunch) – SSR, Swiss public broadcasting, is seeking the right to raise more funds through advertising and license fees, saying its funding situation is “critical” with a third annual deficit of CHF75 million expected for 2010. The figure was put forward Tuesday 27 [...]
Edipresse ends 2009 in red as media crisis continues
April 26, 2010 by
Lausanne, Switzerland (GenevaLunch) – The cheering news for Swiss media last week that advertising sales were up slightly in March was wiped out Monday morning 26 April by news that Edipresse, the largest media company in French-speaking Switzerland, ended 2009 in the red. The company, which has operations in several countries outside Switzerland, posted a [...]
