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Ellen Wallace
Ellen Wallace
 

When I see a press release that has something like this at the top I think the senders haven’t quite worked out that even smart people who like dictionaries can’t be bothered to decipher what they mean, and might not bother to read further. When you write for an audience as opposed to defending a thesis before academics, try to keep in mind that we’re all busy, distracted and probably in a hurry. In this case, the World Economic Forum forgot:

“A dystopian world, unsafe safeguards and the dark side of connectivity are this year’s major risk cases.”

 

 

Posted by :: Ellen Wallace on 11 January 2012 at 20:25 | permalink
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GenevaLunch, 11 January 2012.

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