ZURICH, SWITZERLAND – Young people in Switzerland are online, no doubt about it with Switzerland having among Europe’s highest figures for Internet use, but they are still reading newspapers and magazines, in almost the same numbers as in 2003. The figures are part of media statistics published by Wemf, a group owned by major Swiss media, which provides certified numbers for the advertising industry.
Some 24,000 young people from 14-29 years old were questioned about 115 magazines and 190 newspapers, between October 2010 and September 2011. An average business day shows 49.1 percent of them reading at least one of these publications and 86.1 percent say they regularly read them. The free newspapers are hugely popular for commuters and many Swiss students take the train and/or bus to school or work, a factor that has probably helped keep the figures constant for the past 8 years.