Bridge2Food reports that the new UK PowerBar Protein Plus 80% Lion Crisp, a protein shake, uses Nestle’s chocolate and caramel wafers for flavouring. This gives the whey-based shake, a Nestlé brand, a chocolate and toffee flavour and a crunchy texture similar to the popular Lion Crisp, a chocolate-covered wafer bar.

Whey-based protein drinks and bars are often used by athletes and muscle builders as a source of quick protein in the 30 minutes or 1 hour after an intensive workout, when it is considered important to take in protein in order to prevent breakdown of muscle tissue. Whey protein, which is a naturally occurring dairy protein found in cow’s milk, is prized because of its low fat content. It is also thought that because it is usually consumed in liquid form, the body processes it more quickly and efficiently than higher fat, solid proteins. The shake can be made with either low-fat milk or water.

Erratum: On 22 October 2009, I mistakenly reported that the Powerbar was manufactured by Sport Tiedje. It is in fact a Nestlé brand. Sport Tiedje has requested that we remove the photo.

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