Did you know that 53% of people use a promotional product at least once a week? Just imagine all the people you could reach if you had your own company swag store!

On that note, why don’t you have one anyway? Sure, it takes extra time, energy, and money to have a merch store. But when you consider the benefits, you’ll wonder why you didn’t open one sooner.

Read on for 4 benefits you can get by opening a swag store for your company!

1. It Helps With Brand Awareness

Brand Awareness

You can give out products from your swag store at big events, like trade shows. When attendees go home, they’ll remember your brand name long after since they have items they can keep using (like pens, notepads, and shirts).

Not only will this keep you top of mind, but when these people use these products out in public, it’s free advertising for your business! Some event attendees might also take pictures of their swag and post them on social media, which gives you an even further reach.

2. Earn Extra Money

Not all business merch needs to be given away for free at trade shows. Once you set up a company store, you’d be surprised at how many people want branded items! This is especially true if your swag is well-designed.

If you have a third-party vendor handle swag sales, you don’t even have to lift a finger. You’ll make some passive income!

3. Show Customers You Care

Show Customers You Care

Are you struggling with customer retention? Then one reason might be because your customers don’t feel appreciated.

One way to show them you care is to offer them discounts or free items with their purchases. For example, when they buy something, you can give them a discount or promotion code to enter on your swag store’s website.

These small gestures of appreciation can go a long way. If your competitors aren’t doing the same, then you’ll blow your customers away with the attention you’re paying them.

4. Boost Employee Morale

Having company swag to wear and display can instill a sense of pride in your employees. And if you run contests so they can redeem points for items, it’ll further motivate them to work harder!

When your workers are happy, you benefit in several ways. Not only will they be more productive, but you’ll also cut down on churn, which can cost your company big!

Using something like the AXOMO merch platform makes it easy for you to put out custom swag your employees will love.

Boost Employee Morale

Get Started on Your Swag Store

All these benefits of having a swag store are wonderful, and these only just scratch the surface!

The fact is, you can make both customers and employees happy by starting one, so what are you waiting for? Find a good vendor to work with and you’ll see that company swag fly off the shelves!

Keep browsing our blog page for more savvy business information.

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