Advanced improvement in video surveillance systems became a game-changer when applying them in different spheres of life for crime prevention and timely alerts and even customer analysis and sales growth. In this article, we’ll describe how real-time video monitoring influences businesses and provide data-driven decisions for improving their operations.
What Is Live Video Monitoring?
Modern real-time video surveillance systems go far beyond simple camera recording and overseeing. With the help of innovative technologies they can analyze received video content in real-time, find suspicious objects, and alert operators about recognized discrepancies.
The main purpose of real-time surveillance is to immediately detect events that differ from standard conditions. It can be a human that has strange behavior or walks in an area he isn’t supposed to be, flame or smoke appearance, and other signs.
As the potential application of live monitoring is extremely growing in the last few years, more industries can benefit from video content analytics. Real-time video supervising is successfully applied in smart cities, healthcare establishments, airports, shopping centers, retail, and farming sectors. Security control becomes more effective and less monotonous for operators, simultaneously reducing companies’ costs and risks.
If you are interested in implementing smart video systems, you can contact Euristiq, a software development company, to learn more details and pick up a solution for your specific needs.
Benefits Of Intelligent Video Monitoring
Advanced systems of real-time surveillance streamline security tasks, improve situational awareness and increase ROI. Video monitoring ensures a high level of protection and predictive maintenance for businesses. It includes detecting objects which can negatively affect the organization and improving the level of employees’ (or customers’) safety within the internal workspace.
In the first case, real-time monitoring can predict crimes by applying face recognition features or comparing object appearance and providing meaningful insights and alerts. Thus, live video monitoring can figure out the outsiders’ presence by comparing its clothing with the corporate employees’ uniform and noting stuff about the detection.
The second case concerns areas with a high level of danger. When an employee enters the forbidden area, cameras fix movements and trigger an alert to prevent harm. The same video system reaction can be set up if the staff doesn’t wear personal protective equipment.
One of the additional advantages of real-time surveillance is improving sales and marketing strategies in retail branches. For example, video content analysis helps to enhance customers’ experience. How exactly does it work? When a long queue is figured out in stores staff can quickly address these issues. VCA also helps managers to better understand customer behavior and satisfy their needs with high-quality products and services. They can give insightful data about what is the most occupied area in the shopping mall or why clients are interested in some item but don’t buy it.
What differentiates real-time monitoring from traditional remote technology is its ability to process massive amounts of income data and figure out unconventional patterns humans can miss. Therefore, VCA helps businesses strengthen their security level and predict crimes and dangerous situations before they appear.
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