Marketing and Advertising
When it comes to marketing and advertising, your business needs both. Marketing is when you identify your audience and their needs, and then come up with methods to meet those needs. Advertising is a component of marketing where you actually promote your products and your business in various ways.
There are the traditional ways of marketing and advertising through newspapers, magazines, television, and radio (all of which are still effective in their own right); then there are the digital forms that include social media marketing, content marketing, and SEO (search engine optimization) marketing. Because digital marketing and advertising reach the biggest possible audience, here are three types that you should consider using for your business.
Pay Per Click Ads
Pay per click, also known as PPC, is when you have advertisements for your business shown on different platforms, and you pay the publisher whenever your ad is clicked by a platform user. The most popular example of PPC is Google Ads, but even social media platforms, such as Facebook and Twitter, allow PPC advertising. The concept of PPC is that even though you pay a fee every time someone clicks on your ad, the click will lead that person to your website, which will result in a purchase from your business.
While this may seem like you’ll be spending more time and money than what it’s worth, PPC is actually one of the most effective forms of digital marketing. These ads are extremely targeted (meaning that they’re only shown to those most likely to buy from you), and you don’t have to spend a fortune on this type of marketing and advertising.
While PPC increases brand awareness, affiliate marketing increases both brand awareness and awareness of your products. This is a method in which you have an online creator/influencer promote your products and your business in exchange for a commission when a sale is made through an affiliate link you provided them. Companies usually choose creators with a large following across various social channels, but you can also benefit from social media users who don’t have a huge following, but are still promoting your products to their family and friends. There are several benefits to affiliate marketing, but the biggest benefit is that you don’t have to spend too much on this form of marketing either. You also have more people promoting your products who can reach audiences that you haven’t even discovered yet.
So most businesses know how to market their products and their business as a whole to potential customers, but many neglect to market their business to potential employees. As your business grows, you’re going to need more people to work for you, and you’re going to want those people to care about your company as much as you do. This is where recruitment marketing practices come in: your company is advertised in a way that will bring the most qualified and talented candidates to you, taking away the work of sifting through online applications. Through ads, you can use techniques for reaching and hiring candidates to bring in the best applicants.
Hiring the best talent is essential for your business to thrive. Not only do you need the best employees to help your business grow, but you also want people who truly want to work for you because they share your values. This helps prevent a high employee turnover rate, which can be noticeable by customers, leaving them with a bad impression of how you run your business.
As you invest in marketing efforts to advertise your products to potential customers, don’t forget to utilize similar marketing strategies in order to advertise your business to potential employees. Both employees and customers are essential for your business to thrive. Investing in marketing strategies and services for both will help you grow your business and reach the goals you’ve set.