Many of us think that marketing means selling something, again, many people think that marketing means just doing advertising, but marketing is more than that. In simply, marketing has two main elements: creating value for customers and building strong customer relationships.
Value creates when you have a need. Suppose I need to communicate with someone. For that purpose, I buy a phone and a SIM card. So this phone and SIM card create value for me. My need satisfied this phone and SIM card company.
Building Strong Customer Relationship
Good client relationships lead to better business not just in your current role but also as you grow and move jobs. Stay in touch, it is important throughout and not just when you need them. This is particularly true in the case of multiple partners and distributors. Getting touch with your clients regularly and talking to them about market developments, what is happening in their industry, any new news that you may have hard that impacts them, it is important for you to remember that you don’t end the call for the visit the sells speech or a number you need them to meet for your sells targets. Staying in touch with them throughout this builds a better relationship.