It’s safe to say that for everyone, 2020 wasn’t the best year on the books. Across the globe we saw industries within every sector come to s screeching halt due to the COVID-19 pandemic, and this had massive ramifications on industries worldwide, even the clothing business.
Now, as of 2021, the pandemic is still around but we’re all managing to keep our sanity somehow. And though COVID-19 has changed a lot of things, it hasn’t changed the fact that as a business owner, you have to grow your business if you wish to succeed in today’s saturated market.
Being a clothing designer, you already know that the competition is thick. And no matter how great your designs are, if you don’t know how to properly market yourself, you could get quickly left behind.
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Business Edge: 3 Ways to Scale Your Clothing Business
If you’re interested in growing your clothing business using a few simple tactics, the following post will detail a few ways to do so.
Try New Markets
Maybe you’ve been beating your head against the wall wondering why your clothing designs aren’t selling like you’d hoped they would. Well, you’re not alone in thinking along these lines at all.
In fact, just about every creative goes through periods of self-doubt, even developing a sense of impostor syndrome, where you don’t feel like you’re even worthy of calling yourself a designer.
The good news is, you’re not an impostor. And perhaps you just need to think outside the box for a bit and come up with new ideas to attract a new audience.
Clothing design has room for all ideas, no matter how simple, flagrant, or obscene they might be. For example, maybe you’ve never considered using customized labels on your designs before. What about ribbons or even personalized paper tags? Many of these you can find available from Wunderlabel.com.
Believe it or not, small modifications such as these can attract an entirely different customer base, and this might just be the juice you need to get your business off the ground.
Use Better Marketing Tactics
In any business, marketing is king. And the thing to remember here is that no matter how great your designs are, if you don’t have a marketing plan, the competition with subpar designs is likely to soar ahead of you in sales.
Tools such as Google Ads can work wonders for your business in 2021, especially for those that operate entirely on online storefronts.
Paid search is a huge part of marketing. So if you’ve been going through the motions hoping for organic search to land you on the first page of Google, you might want to rethink your strategy and begin using a paid ad campaign.
Even the most basic marketing campaign can be scaled by using paid ads, so it’s definitely worth the expense to see your sales increase.
If you have a website, sorry to burst your bubble but this isn’t enough for you to gain any traction. In today’s highly competitive online space, you have to network with every possible ally and share content like you’re possessed.
The good news is that if you do have a website, you’re in the perfect position to begin a blog and start sharing on social media. Not only will your blog (if properly crafted with great writing) give you the ability to talk about your designs and share content on your site, you can also share your blog posts all across your social media profiles.
Once you begin sharing your designs and start conversations about them, if you’re repetitive enough, you will eventually hit a traction point. And after that, you’ll be well on your way to turning readers and followers into customers and leads.
The business of marketing yourself is a skill set that all creatives need to learn. And though we’re always not the greatest at marketing, with a few simple strategies, greater sales are definitely possible.
