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Before starting your company, plan how you want your brand identity to be by creating a logo and banner. Your brand identity determines your business representation. It’s your first visual selling point to your customers.
Start strong by designing a banner that represents your business correctly without common errors. Custom banner design errors always happen, especially for companies just starting.
A good banner design is essential if you want your business to shine online. It will draw users scoping your site to the banners because they stand out. It’s the first thing they’ll notice and often the only exciting thing on the page.
Keep reading to know what to avoid when you’re designing a banner.
1. Inappropriate Size of the Banner
If the custom banner is too large, it can look cluttered, distracting, and overpowering. On the other hand, if you make the banner too small, it may be barely noticeable and ineffective.
Before designing a banner, choose the optimal size for your purpose. Take into account the text’s readability, the composition of the visuals, and the space you are working. It also helps to consider how your banner will be viewed, such as on a billboard, computer screen, or digital device.
2. Combination of Wrong Colors
Poorly paired colors can make a design look amateurish, unprofessional, and outdated. To avoid this type of error, learn the basics of color theory and pay attention to color contrast and the effects of different shades and hues. You should always use colors for banners to create harmony in a design.
3. Spelling Errors
It’s important to double-check all of your copies before you submit them for printing. If you are not a strong speller, use spellcheck tools and get a second set of eyes to review the copy. It is also important to remember that spellcheck tools will only sometimes catch contextual errors, so it is essential to read over them carefully.
4. Design Is Too Crowded
It can make it difficult for viewers to focus on the most critical parts of your message and can detract from the overall impact of your design. To avoid this error, use a limited number of fonts, colors, and images to create a clean, unified look.
Using a banner template to create an attention-grabbing design can be beneficial. Using these templates is essential because it will create a more straightforward, more effective method.
5. Using Low-Quality Images
To avoid this error in banner image quality, ensure to use a clear, high-resolution image relevant to the banner’s message. If you do not have the right to use a photo, check out creative commons pictures or find a website with an appropriate library of royalty-free images. Make sure the images are not distorted or pixelated. Otherwise, it will be evident to viewers.
Prevent Custom Banner Design Errors
Overall, you can avoid custom banner design errors if you approach them with a plan and pay attention to details. Utilize fonts and colors that fit your design, create elements that attract the right audience, and proofread the final version. Start building creative and memorable banner designs today to maximize the effectiveness of your ad campaigns.
Check out our other blogs on this site for more inspiration and ideas.