Generation Z is the next generation of shoppers, and efficiently reaching them is crucial to running a successful business. Gen Z, born between 1997 and 2012, has over $140 billion in spending power, but traditional marketing channels won’t reach them.
With all the digitization in the present age, Gen Z is more focused on all online platforms and they spend an ample amount of time on social media. No matter where you are, if you have a dependable internet connection like HughesNet Internet that offers you a stable internet speed. Moreover, you can also reach out to HughesNet Customer Service whenever you face issues with the service and report it right away. Once you sort out your internet connection, you can start using online platforms to reach out to Gen Z.
With Gen Z, a wider variety of content is available at the swipe of a finger, so to have a meaningful connection with this audience, you have to understand them, and in this article, we will help you.
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Who is the Generation Z?
Those born between 1997 and 2012 belong to Generation Z, which will turn 24 years old this year. They are becoming the next generation of consumers, affirming that they are constantly online and are an audience you surely want to reach.
The youngest generation is the most racially and ethnically diverse: (52%) are white; 25% are Hispanic, 14% are Black, and 4% are Asian. They sincerely care about their community and rights. They grew up with the first US black president and in diverse family structures, single-house parents or same-sex parents.
For Gen Z, diversity is the norm. Generation Z is unique because they are the first to have grown up with technology as part of their lives. When they reached their teen years, communication through mobile devices was already established. As a result, freedom of expression is vital for them; they are used to sharing their experiences online, care about justice, and are the most inclusive generation as they avoid labeling themselves and falling into gender stereotypes.
If you want to reach them, you will also have to know that they care about your brand’s core values and ethics and make informed consumer decisions. As tech natives, they tend to do research before making any purchase. In addition, they are more likely to buy from sustainable companies because they care about the environment (73% are willing to pay more for sustainable products). They do not use traditional channels for shopping. They grew up using social media, so they probably use them for buying, so be ready to say hello to new strategies for selling to them.
How Can You Reach them?
Use Each Social Media Platform Differently
Not only does the audience change from platform to platform, but so does the media. For example, videos work better on Tik Tok, and blog content is better on Twitter. Gen Z uses different social media platforms.
They like to see their favorite brands creating content for each one. This generation loves short video content with visual and sound effects. They want to interact with the content you create for them, so encourage interaction with polls, sliders, and stickers. Be strategic with the content you share on each platform, avoid cross-posting, and if you do, adjust the content to the network.
Influencers are the new celebrities. They have an incredible ability to influence purchasing decisions of potential customers, and they have built an authentic and trustworthy bond with their audience. Gen Z feels relatable to them, and they are more likely to interact with influencers. The influencer doesn’t necessarily have to be extremely famous, but they should have engaged communities and an affinity for the products or services you offer. Keep in mind that Gen Z consumers make purchasing decisions based on trust.
Build a Community
Generation Z cares deeply about their community; they love brands engaged with their communities and putting their audience first. Attract Gen Z by involving them in product development and reading and answering their comments and reviews. Research shows that 47% of Gen Z consumers are more likely to purchase from a brand that offers good customer service and responds on time. So give them the attention they are looking for. For sure, they recommend you on their social media accounts.
Establish Your Brand’s Values and Mission
Generation Z consumers have high expectations when it comes to the brands’ values they’re interested in. It is expected that brands speak out on social issues, as well as speak out about sustainable and ethical practices. They care about mental health, diversity, and inclusion, so they expect the brand they purchase from to care about it. Your business core values should reflect how a company operates; use your beliefs and values to connect with them.
The Gen Z Favorite is TikTok
TikTok is one of the best platforms to reach Generation Z; 60% of the app’s users are part of this generation. For better use of this app, you have to keep in mind that their average attention span is just 8 seconds, so you will have to capture their attention within this time. Use a persuasive hook at the start of your TikTok video; it will not only help with Gen Z but with the TikTok algorithm. TikTok’s algorithm favors videos that implement the latest trends and hashtag challenges, so hop on the app’s trends like audio and effects to create content relevant to your users and your brand.
Use TikTok to share your values and the impact you want to create with your brand; don’t be afraid to express yourself with humor. Gen Z loves brands that present themselves as fresh and funny. Show them the human side of your business; Generation Z engages well with brands with a sincere and authentic voice.
Generation Z holds the future and if you want your business to be a success, you need to understand the potential that is present in this generation. All you need is awareness about Gen Z and you can curate special marketing campaigns to target them.