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The top-ranking page on a Google results page gets the most search traffic nearly 50% of the time. Reaching the top of the page could help you boost brand awareness and recognition, too. Meanwhile, ranking ahead of competitors can also boost your credibility.
Want to learn how to increase visibility on Google results pages? Here are the seven tips you need.
With these tips, you can improve your ranking on Google search pages. Consumers will see your brand more often, helping you attract new customers.
Give your digital marketing strategy the boost it needs. Set your business up for success with these seven easy tips today.
1. Update Your Website
Google updates its search engine algorithm constantly. One of its recent updates included its Core Web Vitals. Google’s Core Web Vitals focus on providing a better online experience for its users.
If you want to increase visibility on search pages this year, take a look at your website. Does your website prioritize the user experience (UX)? If not, you could scare website visitors away.
If people leave your site without exploring your content, your bounce rate will rise.
A high bounce rate tells Google that people aren’t interested in your website content. Your ranking could drop, hurting your visibility.
Instead, update your website with user experience design trends and Google’s Core Web Vitals in mind.
For example, you can:
- Use an SSL certificate for added security
- Get mobile-optimized
- Delete unwanted files or code
- Enable browser caching
- Speed up page load times
- Preload custom web fonts
- Limit embedded content iframes
- Eliminate unnecessary third-party scripts
- Improve readability (headers, shorter sentences and paragraphs, bullets, etc.)
- Choose better hosting
- Optimize images
- Use page caching
You can make sure you’re mobile-optimized by using Google’s Mobile-Friendly Test.
2. Establish EAT
Google also boosts pages that establish EAT (expertise, authority, and trustworthiness). Establishing EAT within your posts can demonstrate your credibility. Consumers might have an easier time trusting your brand and content.
They’ll linger on your pages, which can boost your Google search page rankings.
You can establish EAT throughout your marketing plan by:
- Adding client reviews and social proof to your site
- Creating authoritative posts that offer helpful advice
- Including author names and biographies with your blog posts
- Developing your personal brand
- Generating backlinks from high-authority websites
- Connecting with influencers in your industry
Don’t forget to demonstrate your distinct experience and expertise. Give consumers a reason to trust your brand. You can boost your credibility and increase your visibility as a result!
3. Create High-Quality Content
High-quality content is essential to any effective search engine optimization (SEO) strategy. Without content, you won’t rank on Google’s search page.
Focus on quality over quantity this year.
First, consider what questions your customers are asking. Give them helpful tips and actionable advice. Remember to leverage your expertise, too.
Try creating long-form content. Long-form content can keep people on your pages longer. Your clickthrough rate and dwell time could improve.
Improving these metrics could boost your ranking.
Consider using videos, too. Videos are a great way to engage your audience.
It is also essential to ensure that your content is free from plagiarism. Otherwise, you may have to face severe penalties from the search engine due to uploading duplicated content. The assistance of an online plagiarism checker will be beneficial in detecting piracy in writing. Plagiarismchecker.co is a reliable and accurate plagiarism checker that can help you to detect copyrighted content in your text or blog article and give you a complete plagiarism report with a source link where the duplicate content already exists.
4. Optimize for Snippets
By 2022, over 40% of the US population will use voice search. Meanwhile, zero-click searches jumped to 65% during 2020. Optimizing your content for voice search and featured snippets can increase visibility on Google.
Featured snippets appear at the very top of a search engine results page. These snippets appear as bulleted lists, summaries, videos, and other formats. Google also uses snippets when relaying voice search results.
You can optimize your content for voice search by formatting your content with a specific snippet in mind.
For example, consider creating a listicle post. Then, create a list at the top of the post that outlines the content. Google might display the content as a list featured snippet.
To optimize your content for voice searches, focus on long-tail keywords. These keywords contain four or more words. Most voice searches are formatted as questions.
Remain up-to-date with your keyword research. Consider which questions your customers are asking. Then, use their question as your focus keyword.
Summarize the answer at the beginning of the post. Then, go into more depth throughout the rest of the blog.
You can also use schema markup to format your content.
Don’t forget: Google updates its algorithm constantly throughout the year. Make sure to keep up with the latest algorithm changes. Then, update your SEO marketing plan accordingly.
You could find new ways to boost your ranking and increase visibility online.
5. Go Local
Don’t forget to develop your local SEO rankings as part of your digital marketing strategy.
First, claim your Google My Business listing. Make sure your business information is accurate and up-to-date. Optimize your listing by adding photo and video content, too.
Then, ask your happy customers to post their reviews on your listing. Positive Google reviews can boost your credibility.
Create location-based content or business location pages on your site, too.
6. Generate Backlinks
Backlinks can further improve your SEO rankings, boosting your online visibility.
Try guest blogging on someone else’s website. Then, link to your website within the post. You could start acquiring more traffic as a result.
Make sure to add internal links to your own posts, too. Internal links can boost your clickthrough rates and dwell times.
You can work with this New York SEO company for more help boosting your rankings this year.
7. Stay Social
Your social media marketing strategy could benefit your SEO strategy. As you start creating new posts, share them on social media. Encourage people to visit your website to explore your content.
You can start acquiring more traffic to your website, which could benefit your Google search rankings.
Add social sharing buttons to your blog posts, too. You can encourage people to share your posts on their own social media accounts. You could generate more links and traffic as a result.
Then, you can increase visibility online and start reaching more customers.
Vast Visibility: 7 Ways to Increase Visibility on Google Search Pages
Don’t let your Google search ranking drop to the bottom of a page. Instead, use these seven tips to increase visibility online. With these tips, you can rank for a range of keywords.
Then, you can start reaching more customers and boosting your business.
Looking for more helpful tips? We know exactly what you need.
Check out our latest guides today to learn more.