If you’re interested in promoting your eCommerce store on Facebook, it’s important to make sure you’re doing it correctly. For example, if you plan to run advertisements through the social media site, your ads must be eye-catching enough to grab attention without being too jarring to your customers who are also scrolling through their newsfeeds.
Before you can promote your eCommerce store on Facebook, you need to have your content ready. The best way to do this is through an online video editor. Simply click on this link to discover how these tools will allow you to create custom videos showcasing your products in action.
In this post, we’re going to dive into all things you must know when it comes to promoting your eCommerce store on Facebook.
If you’re ready to begin your journey, then keep scrolling. You’re taking charge of your business by testing the waters of Facebook promotions. Let’s get started!
Table of Contents
All Promos Start Somewhere – Choose Your Product Arsenal
Having a full suite of video editing tools at your disposal will help you tell your business’s story in creative and compelling ways. When choosing a tool, it’s important to ask yourself these questions:
What are my goals? What are my objectives? How many videos do I plan to create? Do I have any existing videos that need upgrading or enhancement?
All answers are related – if creating engaging video content is key for your business, consider whether investing in a high-end video editor makes sense for you.
What Can An Online Video Editor Do For My eCommerce Store?
If you’re not familiar with how it works, here is a brief overview of what an online video editor can do for your store:
- It gives you a simple way to take a group of still images and turn them into a video that can be shared across multiple social networks.
- You can use these videos to introduce new products, showcase product usage, or provide special discounts.
- This is a great tool for eCommerce stores to look for more exposure without having to invest too much time or money.
How To Create Your First Promo Video For Facebook
These videos are short (in other words, they’re bite-sized), fun, and attention-grabbing. They are the kind of content that prompts your followers to share your store with their friends.
While you can easily edit promo videos using video editing software like Adobe Premiere Pro or Final Cut Pro, online editors make it easy for even total beginners to create professional-looking promo videos from start to finish.
Think of it as a step-by-step guide to creating professional promo videos in just minutes.
Check out the steps below for a smooth transition into the Facebook promo video market for your eCommerce store:
Step 1: Upload Your Product Video
First, you will need to create a promo video for your eCommerce store. For most businesses, it’s best to keep your videos under one minute in length.
After shooting your product videos, upload the raw footage to your editing program. With an online video editor, you can upload your logo, photos, videos, and product information directly to their site. Be sure to include subtitles in your video, as they are crucial for viewers worldwide to understand your video and get a feel for the product.
Step 2: Choose A Template
When it comes to your promo video, you want it to look great. But you also want it to be functional.
You can choose from a variety of template options based on what type of look and feel you’re going for. Since eCommerce stores are typically more sales-oriented than lifestyle-oriented, using a sales video template is typically more effective.
Step 3: Personalize The Title
It’s important to take the time to make it about your customer, not you or your brand.
For example, if you sell pet supplies, use a title like: How to Put Together a Home Gym for Pets or PetSuppliesWorld: How To Put Together A Home Gym For Pets (notice that we switched it up and made it about pets vs. our brand name).
Step 4: Engage Your Customers
You have to advocate for what they’re searching for but avoid click-bait titles. Instead, engage your customers in what they are searching for by adding how-to or tutorials before their search term.
If you can do that, you’ll be successful at getting them to watch your video and they may share it as well.
Here’s an example: How To Build A Home Gym; Home Gym Guide; or Home Gyms 101. We’re going to advocate for what people are searching for, put a how-to into it that solves a problem customers might want help with.
Notice how we left out a product or brand name above?
Don’t forget where you stand in all of these decisions when creating videos. Remember – be helpful, not promotional. That is really important when creating videos people will actually want to see and act upon.
Step 5: Provide Links Where Viewers Can Buy From You Directly
If you’re thinking, but I don’t have a website for my store yet! Think again.
Take it from the expert Jonathan Long: You can still provide product and direct-purchase links to your video so your potential customers can order directly from you.
The more easily you can allow viewers to buy from you, the better it is for everyone involved. Your customer gets what they want, and you get that all-important revenue.
Final Word
There are numerous advantages to creating videos for your eCommerce store.
First, it is easier to convey information in video format, which can go a long way in educating new customers about your products. It also allows you to highlight specific features that could not be seen otherwise—and can even be more effective than high-resolution photos. And lastly, videos rank better in search results compared to regular text.
So if you’re trying to come up with the best way to promote your eCommerce store, then start with an online video editor that allows you to directly share to Facebook. Then, you’ll definitely be in business!
