With the advent of the pandemic and the widespread integration of technology into most facets of our lives, corporations are left wondering how best to take advantage of the resultant rapidly-changing environment, looking for a way to stay competitive amidst a swarm of other businesses just as hungry for success. Many less tech-savvy companies are taking an approach to digital marketing that amounts to shots in the dark, establishing pages on major social media platforms, and releasing advertisements that don’t seem tailored to any specific audience. They don’t know how to adjust to our new reality, deprived of the knowledge they need to make their mark and attract a following online.

The New American Gold Rush

What these companies don’t know, and what more are becoming aware of, is that the current state of the net hosts a massive database of historical data. With economists calling our era the era of Big Data, where more and more data is constantly being made available at lower and lower overall costs, companies that are able to pay the premium for access to this data can get access to a gigantic mass of data that’s potentially useful for marketing purposes. It’s a gold mine of valuable data, a massive vein that, if tapped, can provide consistently helpful and accurate data that can guide a company’s marketing strategy.

The only way to tap it though is to have someone on hand who can parse through mountains of unprocessed data, looking for the valuable veins amidst all the rock and detritus. These associates, known as data analysts, are the prospectors of the new American gold rush, leading their benefactors to nuggets of gold that they can use to market more effectively. As such, data analysts are becoming increasingly sought out by companies, with the field paying exceedingly well even in entry-level positions.

Here’s everything you need to know about the field of data analytics, as well as how you can join the new American gold rush yourself.

Data Analysis: The Art Of Digging For Gold

Data Analysis The Art Of Digging For Gold

Let’s start by covering the responsibilities of data analysts, giving you an idea of what the profession actually entails. Data analysts are responsible for being able to take large amounts of unprocessed data, usually from a variety of sources, sifting through it, and looking for patterns that may prove useful to their parent corporations. From there, the data analysts analyze the patterns they’ve dug up and use those patterns to answer a set of predetermined questions designed to help the corporation with its marketing. Once the data analyst has sufficiently queried the data and dredged up the answers they were looking for, their job is to translate those answers into easily digestible, easily implementable messaging, usually through visual media such as graphs or charts.

Data analytics is often confused with data science, with both of them sharing similar responsibilities: both are responsible for processing massive amounts of data, and both look for patterns in that data to serve a corporate purpose. However, while data analysts are more focused on asking specific questions of the data, looking at the data through a particular focus, data scientists take those patterns and design models through which they run a variety of hypotheses. Data scientists are big picture people, whereas data analysts have a more limited (albeit not less vital) scope of responsibilities.

Every Tool You’ll Ever Need

Data analysts tend

Data analysts tend to earn a median income of 70,000 something dollars a year, which can make the profession extremely attractive for those looking to switch to a more digitally-bent career path. However, the thought of going back to college and spending another four years (and thousands of dollars) on another degree is rightfully intimidating to many.

Data analytics bootcamps might present a viable alternative to higher education for those looking to get into their chosen career field as soon as possible. Data analytics bootcamps provide you with every tool you need over the course of 8 to 36 weeks to jump straight into a job, requiring an average financial commitment of up to a single semester at a four-year university. If this piques your interest, you may want to browse the market of available providers and find a program that fits your current lifestyle. With full-time and part-time options available from different providers, you’ll have no problem finding a program that will take you where you need to be.

Integrating into a different career field is difficult, and will require a lot of hard work and effort from you. But if you’re looking for a forward-thinking career that will appreciate in value with time, you can’t go wrong looking at data analytics.

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