If you are a business owner who wants to capitalize on the multiple numbers of searches that happen on Google every day and earn incredible traction then Google Ads is the answer. It will help you get your business the attention it deserves. But what are Google Ads? Well, it is an online advertising program that allows you to design ads that will reach your target audience effectively. This platform operates on pay-per-click advertising. It means that you will have to pay each time a visitor clicks on your advertisement.
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5 Benefits Of Google Advertising
There are many benefits that you get by using Google Advertising. Some of them are as follows:
#1. Works Quicker Than SEO
Both Google AdWords and SEO are search engine marketing strategies that can help you get more leads and traffic on your website. However, the only difference is that the former works much quicker than the latter. If you have optimized the AdWords campaign to perfection then there is no stopping your business to take the first spot in the search results. The reason why it is so effective is because of the fact that you can use multiple keywords in the campaigns. Also, the ad is displayed right at the top of the page which is why it gets maximum visibility. Moreover, the platform is more transparent and it will let you know just what exactly is going on with the ads.
#2. Boosts Your Brand Awareness
Google AdWords does not just give your website more traffic and earn you more conversions but it is also an excellent way to raise your brand awareness. This platform will allow you to tell the story of your brand and more people will get to know about it. And once they do, they might visit your website and may even buy from you. Also, if you do well in serving them then they can recommend others about your brand.
#3. Increases Customer Reach Through Gmail Inbox
Email marketing still remains one of the most trusted and used marketing strategies and many businesses use it. You will find it quite interesting that in 2015, Google made a huge move by integrating Gmail ads with Google AdWords and allowed marketers to use this option. This turned out to be a blessing for businesses as they are now able to reach more customers via their Gmail.
Gmail ads are usually displayed under the promotion tab. These ads can appear on both desktops and mobile devices.
#4. Compete With Your Competitors Better
When an individual searches for something related to your offering, and you are not currently running advertisements but your competition is then you are in trouble. You can expect to lose business as the prospect is very likely to go to your competitor’s website than to visit you. Therefore, it is important for you to note how your competition is marketing their products/services. You will also need to know the kind of ads they run. This is where the transparency system of Google AdWords will come into play. Once you use the platform, you will be able to identify the opportunities, capitalizing on which will make you stand out from your competitors.
#5. Measure The Performance Of Your Ad Campaigns
Measuring the outcome of traditional advertisements is not easy to do. Plus, it costs a lot. Also, you wouldn’t be able to know which source is bringing you the most leads. However, with Google AdWords, you can collect such data and more. Here are some of the insights that the platform will provide you with.
- The number of leads generated.
- How many times was the ad clicked.
- Which keyword performed the best.
- How much traffic did you receive with the campaign.
This data will help marketers understand what worked and which things they need to work on more. This information will allow you to tweak your campaigns to generate the best results.
Google AdWords can do wonders for your business. It can easily grab the attention of more people and bring you a lot of leads. One just can’t simply undermine the importance of this platform. And with the benefits mentioned above, it just becomes so tempting to give Google AdWords a try. So, will you be using it for your business?