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Depending on business practice, a heating, ventilation, and air conditioning (HVAC) repair business contractor can make more than USD$50,000 on average in one decent year. While some can make double that amount, recent statistics estimate the income range to be between USD$39,000 and USD$83,000. If they’re doing well, this figure may increase by as much as 24%.
HVAC is a lucrative industry for several reasons. One is that HVAC systems are a staple in most American households, being used in more than 80% of homes as of the previous decade. Technicians will be in high demand for as long as Americans continue to use these services.
Regardless of the above, only the businesses that put in adequate preparation, planning, and sound decision-making will be able to reap the rewards.
Here’s How To Start And Run One Such Profitable Enterprise
Plan For Success
If you fail to plan, there’s a high chance you’re planning to fail. Planning is the first step in everything a person does in life, and starting an HVAC business is no exception.
Drawing up an HVAC business plan enables a startup to manage two crucial aspects of beginning a business: securing a loan and mitigating risks. Between equipment and certification expenses, the cost of starting one is beyond what many can fund out of their pockets. Given this, lenders will demand a thorough plan to ensure they’re not investing in a doomed venture.
An HVAC business plan isn’t too different from that of other industries. It contains most of the sections found in a traditional format, such as the following:
- Executive summary
- Business overview
- Market analysis
- Products and services
- Financial projections
- Request for funding
Alternatively, a plan drafted in a lean format saves investors the trouble of lengthy explanations (albeit some might not accept it). This plan can be as short as a page long and should include the following details:
- Key partnerships, activities, and resources
- Customer relationships and target market
- Cost structure
- Revenue stream
- Value proposition
Digitize Workflows Where Applicable
In-demand services like HVAC repairs should be just as diligent as every other company, regardless of industry, in digitizing workflows. In adopting new technology, companies are empowered to resolve issues more quickly, allow for more convenient payment options, automate appointment scheduling, and optimizing routes to jobs. Technology has never been so accessible or affordable.
HVAC business suites like Jobber can be a huge investment when you consider how much time this software saves in task productivity and efficiency. Revenue also increases as the startup builds its reputation for quick and effective responses, where you can service more clients as a result.
Start Generating Leads
Once the plan gets the green light from investors, the next step is to generate as many leads as possible. The startup needs to get its name out to the public, and in this tech-heavy economy, word of mouth (while still incredibly important) won’t suffice on its own.
Many HVAC businesses prefer to promote their brands in their immediate vicinity. After all, as in-demand services, they want to be close to their customers for a quick response. This is evident in search engine results, where locations often follow HVAC-related keywords (for example, “plumbing repair near me”).
By prioritizing local markets for lead generation, a startup would have to deal with far fewer competitors than marketing on a nationwide scale. On top of that, local lead generation takes advantage of the tendency of most people to search local online. Some ways to utilize local lead generation are as follows:
- Building a mobile-friendly website
- Creating quality content geared for local
- Increasing social media engagement
- Providing updated contact details
Once you’ve put all the effort into acquiring a lead, don’t overlook the process of converting them. This is often an overlooked step and an area you can excel at over your competitors. A highly effective way of converting leads is to quickly share a job estimate. This can be done through the creation of a customized HVAC estimate template.
As the startup works to grow its presence, it shouldn’t lose sight of its objectives and goals in the process. In this case, an HVAC business’ goal should be along the lines of providing an excellent service to its customers. Staying true to the planned objective makes sure the startup doesn’t lose its way while growing.
However, achieving goals isn’t only for the sake of its customers. It’s also for the benefit of its employees. Giving the entire team a common goal to strive toward fosters teamwork and inspires everyone to perform beyond expectations.
Starting an HVAC business isn’t easy, but it’s not impossible. With a detailed plan and some sound decision-making, a startup can easily flourish amidst the competition. There will always be demand for HVAC services as long as homes incorporate HVAC.
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