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Amazingly, even though the internet and smart technology have increased the channels of communication for business, it has never been harder to get your voice heard.
Name an industry and you can pretty much guarantee that it has become more competitive than ever before, and in some trades, the old watchwords – the quality of work, reliability, and friendly customer service – have been replaced by savvy marketing and promotion as the necessary tools for success.
Yep, even your local plumber needs to be a master of marketing these days.
Of course, where there are threats there are opportunities too, so if you can get your head around the latest promotional trends then you really can elevate your business to the next level.
While some life skills are natural, others can be learned – and the reality is that marketing falls into the latter category. If you commit to investing in yourself via a Masters of Business Administration course or similar, not only do you benefit personally but your company will from your new knowledge.
Do you still need convincing about the transformative power of marketing for your business? Here are just a few reasons why you need it in your life:
Why Entrepreneurs Needs To Be A Master Of Marketing
Sales, Sales, Sales
Some companies are able to exist solely through word-of-mouth and pre-existing contracts – congratulations.
But the truth is that many cannot, and without a steady flow of new clients how can you expect to be successful in the medium and long term?
Marketing, when done well, places your business in front of potential customers, and if you can convince them that you solve their specific problem – at the right price – then you will have a sale.
Multiply this many times over and you will have a successful company on your hands.
The more marketing ‘presence’ you have, both in terms of physical ads and your online presence, the more likely customers are to place their trust in you.
For some industries, trust is absolutely vital. Would you employ somebody to fix your car/boiler/roof if you didn’t trust them? Would you contract a financial analyst to report on your business or a lawyer to defend you in court if you didn’t think they were up to the job?
Trust is absolutely everything in business, and your marketing efforts can actually help to persuade your potential customers that you are legitimate and active.
You may operate in an industry where you have a unique niche, and if that is the case then marketing is the perfect way to show off your talents to the buying public.
Free And Easy
There is a misconception among small business owners that you have to spend lots of money on an all-singing, all-dancing marketing campaign.
That is nonsense, and these days some of the most powerful tools – social media and video platforms like YouTube – are available free of charge.
Marketing is all about the application of simple ideas executed well, and as long as you are using the right platforms for your target market then you really don’t need to hire some fancy agency to promote your business – after all, you know more about it than anybody else.